Over 20 years ago Steve Jobs uttered the words, “You’ve got to start with the customer experience and work backwards to the technology.” Some point to this moment as the birth of Design Thinking or Human-Centered Design.
Six Behaviors of Creative & Innovative Teams: Webinar Recap
How can you make your organization more innovative, adaptive, and creatively competitive?
Too many executives focus on ideas, but to generate powerful and effective solutions, they ought to instead focus on behaviors and culture—fostering teams that ask questions, experiment, refine, and collaborate.
Creative firms such as IDEO have been advocating for design thinking methods and principles that they've seen creative and innovative teams find success with time and time again, but there wasn't a simple way to scale these methods beyond those powerhouse teams.
After studying 400+ companies, IDEO started to collect the data behind the success of these organizations in order to create a framework for other teams to find the same success. Through this research, they've identified six essential qualities to drive innovation and boost creativity.
We recently welcomed David Aycan, Managing Director - IDEO Products, to host a webinar to share insights from this research and explain how teams can drive change through creativity and innovation.
If you missed the webinar, we've got you covered.
Check out the video recording:
Explore the presentation deck:
Content Strategist at MURAL // Moving beyond the pixels to connect intuition, reason, and opportunity.
May, 07 2018