To me, learning how to use MURAL is not about how to add a sticky note to a canvas. It’s about how to transform the way that I work in a collaborative, digital way - regardless if I'm co-located or remote. With this goal in mind, Virtual MURAL Week was born.
Evaluating the Impact of Design Thinking in Action II: Webinar Recap
As we make more progress with design thinking and it gains continued adoption within the world's most innovative companies, the urgency of how we measure it grows.
In our first webinar with Professor Jeanne Liedtka (January, 2018) she reported on her in-depth research of over 30 organizations who used design thinking in practice - so that we could understand how to legitimately evaluate design thinking's overall impact.
Perhaps the most comprehensive analysis on the impact of design thinking to-date, Jeanne's research study detailed her methods to:
• Identify the most effective design thinking elements used in practice
• Asses design thinking's value for enhancing innovation outcomes
• Evaluate the overall impact of design thinking in practice
Updated model: The design thinking elements and their enabling mechanisms work together to effect innovation processes and actual outcomes.
In our follow-up webinar (April, 2019), Jeanne came back to share updates on her previous research study as well as introduce a new tool she developed with colleague Kristina Jaskyte Bahr (University of Georgia School of Social Work) which allows you to self-assess the impact of design thinking within your own organization and see how your results compare to those of other companies.
If you missed the webinar, we've got all of the resources below - including the presentation deck (with links to the new materials), the full video recording, and special access to the evaluation tool.
Explore the webinar presentation deck:
McKinsey's Business Value of Design and Forrester's TEI of IBM's Design Thinking Practice put quantitative research around what the impacts of design thinking are.
*Cover photo courtesy of McKinsey & Company, 2018
Watch the webinar video recording:
Follow along as Jeanne sheds light on how we can deconstruct the elements of design thinking in order to materially understand its impact. Stick around for the Q&A where our hosts field the most up-voted questions from the attendees.
After unpacking and studying all of the elements of design thinking, Jeanne and Kristina re-packed them into a diagnostic tool that they believe will begin to provide a simple, straightforward tool for helping people assess how design thinking is adding value in their organization.
Use this tool to self-assess the impact of design thinking within your own organization and see how your results compare to those of other companies.
Our first webinar with Jeanne, January 2018:
Evaluating the Impact of Design Thinking in Action I: Webinar Recap
Explaining Jeanne's analysis + framework infographic:
ROI of Design Thinking: Framework to Measure Impact
Jeanne's academic research report:
Exploring the Impact of Design Thinking in Action (PDF)
Forrester's analysis of the ROI of using MURAL:
Total Economic Impact of MURAL
IBM's explains their early investment in "virtual studios":
ROI of (Remote) Design Thinking: Webinar Recap
Content Strategist at MURAL // Moving beyond the pixels to connect intuition, reason, and opportunity.
April, 10 2019