Turn Customer Needs into Business Opportunities – Webinar Recap

MURAL’s own Jim Kalbach hosts the authors of The Art of Opportunity, Marc Sniukas and Parker Lee, in this webinar that focuses on turning user needs into business opportunity. Watch the full recording and get the slides here, as well as new MURAL template on jobs to be done.

Marching Backwards Into The Future with Backcasting – Interview with Ephraim Bhatoo

We march backwards into the future. – Marshall McLuhan No one can predict the future – that much is clear. But companies still need to plan ahead and seek potential opportunities. That’s where backcasting…