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Comic-Con for Products: Event recap

On November 11-12, we joined with over 1,000 product management devotees, visionaries and veterans at ProductCon Los Angeles to learn the best practices behind the most successful products from companies such as Netflix, Walt Disney, Adobe and Intuit (many of whom are also MURAL fans 😎).

Mark Tippin

in conferences, design thinking,

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An Introduction to Assumptions Mapping with David J. Bland

Any time a team begins a new project, there are risky assumptions involved. Precoil Founder David J Bland has learned this all too well through his years of experience helping corporations think more creatively. His work has evolved to make Assumptions Mapping a method that ends in actionable items, so that teams can successfully move their ideas forward.

David recently joined us for a webinar to explain what Assumptions Mapping is, from a high-level point of view, and why it’s important for individuals, teams and organizations to use when building new products, services or strategies.

Watch the video below to see the full recording.

How to get started with Assumptions Mapping

Essentially, the problem lies in the initial intent. When implementing Lean Startup methods, for example, there is room for misinterpretation in the Build, Measure, Learn cycle. He believes that by starting with ‘Build,’ teams and organizations fall into a trap where they are building just to build, instead of building to learn.

To bypass the mechanical mindset, David recommends asking yourself, your team or your stakeholders one question: “What do you want to learn?” In turn, this will shift the approach to beg yet another question: “What assumptions am I making?” And herein lies the key to designing and delivering thoughtful, human-centered, quality products and services.

Before you begin mapping, David also suggests three guidelines worth adhering to:

  1. Everything you map should be based firmly on what you know today
  2. Limit yourself to one, single statement per sticky note-- no bullet points
  3. Have strong opinions, but hold them loosely to make room for new info

Ready to get started?

Click the mural below to use David’s Assumptions Mapping template.

Assumptions Mapping Template

Want more information? Click here to read more about Assumptions Mapping.

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Annelise Schoups

Annelise Schoups

Annelise is a Content Marketing Editor at MURAL. She is a writer and wanderer, passionate about storytelling and the spread of honest information.

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