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Sprinting in Boulder: Reflections from Google's SprintCon19

From an event hosted by a colossal tech provider came a rather intimate deep dive into the world of design sprints. The 3rd annual Google Design Sprint Conference, also known as SprintCon19, was an immersive 3-day event held on Google's very new Boulder, Colorado campus. With the intention to..

Stefan Viragh

in conferences, design thinking,

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Creating Social Media Content at Scale with MURAL: Webinar Recap

Creating content at scale at the speed of social media is no easy feat, especially when your company is predominantly remote.

Webinar recording of "Creating Social Media Content at Scale with MURAL"

Kailey Howell ought to know: she’s the Creative Director for McBeard, a leading media marketing agency in California that has a mostly distributed team.

Their clients include Coca-Cola, AT&T, Disney, Mattel, Mary Kay, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures and more.

So how do they create social media campaigns with remote teams and stay creative at the same time?

In this webinar, Kailey tells us how. She also discusses the role that MURAL played in creating a digital work culture at McBeard.

Staying organized plays a big role in their ability to move fast. For instance, in this webinar Kailey discusses how they structure each MURAL with categories that then permeate the entire project. This actually helps them stay creative, she believes.

You call follow @mcbeard on twitter or check out their tumblr for content that pushes emotional buttons, taps into enthusiasm, generates joy, deepens connections, and serve the brand's audience.
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Kailey Howell, Creative Director at McBeard

 

RELATED LINKS

For more on designing at scale and using MURAL with remote teams, please see some of other resources and posts:

 

Jim Kalbach

Jim Kalbach

Jim Kalbach is a noted author, speaker, and instructor in customer experience, experience design, digital transformation, and strategy.

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