From an event hosted by a colossal tech provider came a rather intimate deep dive into the world of design sprints. The 3rd annual Google Design Sprint Conference, also known as SprintCon19, was an immersive 3-day event held on Google's very new Boulder, Colorado campus. With the intention to..
Creating Social Media Content at Scale with MURAL: Webinar Recap
Creating content at scale at the speed of social media is no easy feat, especially when your company is predominantly remote.
Webinar recording of "Creating Social Media Content at Scale with MURAL"
Kailey Howell ought to know: she’s the Creative Director for McBeard, a leading media marketing agency in California that has a mostly distributed team.
Their clients include Coca-Cola, AT&T, Disney, Mattel, Mary Kay, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures and more.
So how do they create social media campaigns with remote teams and stay creative at the same time?
In this webinar, Kailey tells us how. She also discusses the role that MURAL played in creating a digital work culture at McBeard.
Staying organized plays a big role in their ability to move fast. For instance, in this webinar Kailey discusses how they structure each MURAL with categories that then permeate the entire project. This actually helps them stay creative, she believes.
Kailey Howell, Creative Director at McBeard
For more on designing at scale and using MURAL with remote teams, please see some of other resources and posts:
- “Designing At Scale” Webinar with Doug Powell
- “Best Practices and Use Cases with MURAL” webinar by Jim Kalbach
- “Jumpstart Team Creativity with Remote Design Sprints” webinar with Laila von Alvensleben
Jim Kalbach is a noted author, speaker, and instructor in customer experience, experience design, digital transformation, and strategy.
April, 27 2016