It's been a great year for those of us who promote the use of Design Thinking. Change-makers in large organizations, you now have examples and frameworks to make & support business cases.
Creating Social Media Content at Scale with MURAL: Webinar Recap
Creating content at scale at the speed of social media is no easy feat, especially when your company is predominantly remote.
Webinar recording of "Creating Social Media Content at Scale with MURAL"
Kailey Howell ought to know: she’s the Creative Director for McBeard, a leading media marketing agency in California that has a mostly distributed team.
Their clients include Coca-Cola, AT&T, Disney, Mattel, Mary Kay, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures and more.
So how do they create social media campaigns with remote teams and stay creative at the same time?
In this webinar, Kailey tells us how. She also discusses the role that MURAL played in creating a digital work culture at McBeard.
Staying organized plays a big role in their ability to move fast. For instance, in this webinar Kailey discusses how they structure each MURAL with categories that then permeate the entire project. This actually helps them stay creative, she believes.
Kailey Howell, Creative Director at McBeard
For more on designing at scale and using MURAL with remote teams, please see some of other resources and posts:
- “Designing At Scale” Webinar with Doug Powell
- “Best Practices and Use Cases with MURAL” webinar by Jim Kalbach
- “Jumpstart Team Creativity with Remote Design Sprints” webinar with Laila von Alvensleben
Jim Kalbach is a noted author, speaker, and instructor in customer experience, experience design, digital transformation, and strategy.
April, 27 2016