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ROI of (Remote) Design Thinking: Webinar Recap

It's been a great year for those of us who promote the use of Design Thinking. Change-makers in large organizations, you now have examples and frameworks to make & support business cases.

David Chin

in design thinking, webinar,

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Creating Social Media Content at Scale with MURAL: Webinar Recap

Creating content at scale at the speed of social media is no easy feat, especially when your company is predominantly remote.

Webinar recording of "Creating Social Media Content at Scale with MURAL"

Kailey Howell ought to know: she’s the Creative Director for McBeard, a leading media marketing agency in California that has a mostly distributed team.

Their clients include Coca-Cola, AT&T, Disney, Mattel, Mary Kay, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures and more.

So how do they create social media campaigns with remote teams and stay creative at the same time?

In this webinar, Kailey tells us how. She also discusses the role that MURAL played in creating a digital work culture at McBeard.

Staying organized plays a big role in their ability to move fast. For instance, in this webinar Kailey discusses how they structure each MURAL with categories that then permeate the entire project. This actually helps them stay creative, she believes.

You call follow @mcbeard on twitter or check out their tumblr for content that pushes emotional buttons, taps into enthusiasm, generates joy, deepens connections, and serve the brand's audience.
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Kailey Howell, Creative Director at McBeard



For more on designing at scale and using MURAL with remote teams, please see some of other resources and posts:


Jim Kalbach

Jim Kalbach

Jim Kalbach is a noted author, speaker, and instructor in customer experience, experience design, digital transformation, and strategy.

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